Angebote zu "Digital" (257 Treffer)

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Digital Community Management
49,95 € *
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Digitale Communitys entscheiden heute über den Erfolg von Produkten, den Imageverfall von Marken oder den Durchbruch neuer Ideen. ´´Kanäle´´ lediglich zu bespielen reicht nicht mehr aus: Um erfolgreich zu sein, müssen Unternehmen digitale Communitys aufbauen, managen und für sich nutzen. Das Praxisbuch beleuchtet die unterschiedlichen Arten von Communitys, gibt einen Einblick in externes und internes Community Management und erläutert die Erfolgsfaktoren . Auch die Möglichkeiten der Erfolgsmessung und Anwendung von KPIs im Community Management werden erklärt. Mit Tool-Set zum Aufbau der erforderlichen digitalen Kompetenzen und Best Practice-Beispielen .

Anbieter: buecher.de
Stand: 19.09.2019
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Digitaler Journalismus
20,00 € *
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Digitaler Journalismus - ein Handbuch für Recherche, Produktion und Vermarktung beleuchtet den journalistischen Arbeitsprozess komplett aus digitaler Perspektive und gibt praktische Antworten auf Fragen wie: Wie finde ich im Netz Themen? Wie überprüfe ich Online-Quellen auf Richtigkeit? Wie erhöhe ich im Netz die Reichweite für meine Beiträge? Wie baue ich eine Community auf? ´´Digitaler Journalismus´´ ist als Praxishandbuch konzipiert: Jedes Kapitel enthält konkrete handwerkliche Tipps. Auch die zahlreichen Checklisten weisen auf Do´s and Dont´s hin. Darüber hinaus werden viele Tools und Programme vorgestellt, die Recherche und Produktion erleichtern - sowohl für Smartphones als auch für Desktop-Rechner. Das Handbuch wendet sich an alle, die ihre digitale Kompetenz ausbauen wollen: Berufsanfänger genauso wie erfahrene Journalisten, die bislang vor allem für die klassischen Medien Zeitung, Zeitschrift, Radio oder Fernsehen arbeiten. Darüber hinaus können auch Bürgerjournalisten und Blogger großen Nutzen aus diesem Buch ziehen.

Anbieter: buecher.de
Stand: 19.09.2019
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Digitale Markenführung
39,99 € *
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Dieses Buch verfolgt einen ganzheitlichen, on- und offline-übergreifenden Markenführungsansatz und erläutert, warum die Verantwortung für eine langfristige und werthaltige Entwicklung der Marke bei den Entscheidern im Unternehmen bleibt. Das Konzept der Markenführung hat sich durch die Digitalisierung grundlegend geändert. Um Marken erfolgreich zu führen, müssen neue, digitale Gestaltungsfelder genutzt werden. Die Marke kann heute viel schneller, innovativer und persönlicher agieren. Dabei gilt es, Anregungen, Wünsche und Ideen der aktiven Brand-Community aufzunehmen und in die Entscheidungsprozesse des Managements zu integrieren. Wie das gelingen kann, wird anhand von Beispielen und konkreten Case Studys erläutert. Durch eine integrative Markenführung wird im Idealfall eines erreicht: (Digital) Customer Delight! Vor diesem Hintergrund sind die folgenden Handlungsfelder auszugestalten: Customer-Experience-Management Customer-Engagement und User-Generated Content Content-Marketing Rating- und Review-Management Influencer-Marketing Eco-Systems Sharing Economy Ein wichtiges Buch, das interessante Fragen aufwirft und neue Perspektiven auf die digitale Markenführung ermöglicht. Die relevanten Handlungsfelder werden fundiert und praxisnah diskutiert. Prof. Dr. Holger J. Schmidt, Hochschule Koblenz Lesen, lernen, loslegen. Ralf T. Kreutzer und Karl-Heinz Land zeigen, wie man im digitalen Zeitalter Marken richtig führt. Prof. Dr. Karsten Kilian, Markenlexikon.com

Anbieter: buecher.de
Stand: 19.09.2019
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Digital Workplace Strategy & Design
19,02 € *
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Why do most digital work environments slow employees down? Many organizations have lost control of the digital workplace to uncoordinated organic growth. If you´re looking for tools to get back in the driver´s seat and maximize value creation, then Digital Workplace Strategy & Design is just what the doctor ordered. With its ready-to-use templates and real-world examples, you will be primed to master the digital workplace and unlock the enormous potential of a holistic, iterative, and user-centered approach based on design thinking. The time and money your organization will save and the hassle your employees will be spared are just the tip of the iceberg. Imagine how much value your employees will create when they are empowered to work smarter together. Your step-by-step guide to - Identifying key problems and digital opportunities. - Adopting a new and smarter approach to the digital workplace. - Maximizing value creation with the help of service orientation. - Crafting a powerful digital workplace strategy rooted in hands-on experience and proven methodology. - Learning how to design winning digital services with actionable tools. What sets this book apart What distinguishes this book from others on digitalization, digital transformation, and the digital workplace is how extensively it is used in practice. This is because authors Oscar Berg and Henrik Gustafsson draw from a wealth of hands-on experience and apply these same steps in multinational companies from a variety of industries. Join the community Grab this book today and join a growing community of digital workplace and digitalization changemakers.

Anbieter: buecher.de
Stand: 19.09.2019
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Digital Intelligence (eBook, ePUB)
10,99 € *
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I authored this book because dealing with intelligence, and the digital world is a passion for me and wanted to share my passion with you. In this book, I aim to provide compelling ideas and unique ways to increase, enhance, and deepen your digital intelligence and awareness and apply them to your organisation´s digital journey particularly for modernisation and transformation initiatives. I used the architectural thinking approach as the primary framework to convey my message. Based on my architectural thought leadership on various digital transformation and modernisation engagements, with the accumulated wealth of knowledge and skills, I want to share these learnings in a concise book hoping to add value by contributing to the broader digital community and the progressing initiatives. Rest assured, this is not a theory or an academic book. It is purely practical and based on lessons learned from real enterprise transformation and modernisation initiatives taken in large corporate environments. I made every effort to make this book concise, uncluttered, and easy-to-read by removing technical jargons for a broader audience who want to enhance digital intelligence and awareness. Upfront, this book is not about a tool, application, a single product, specific technology, or service, and certainly not to endorse any of these items. However, this book focuses on architectural thinking and methodical approach to improve digital intelligence and awareness. It is not like typical digital transformation books available on the market. In this book, I do not cover and repeat the same content of those books describing digital transformations. My purpose is different. What distinguishes this book from other books is that I provide an innovative thinking framework and a methodical approach to increase your digital quotient based on experience, aiming not to sell or endorse any products or services even though I mention some prominent technologies which enable digital transformation, for your digital awareness, intelligence, and capabilities.

Anbieter: buecher.de
Stand: 19.09.2019
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Advances in Digital Forensics XIV
79,99 € *
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ADVANCES IN DIGITAL FORENSICS XIV Edited by: Gilbert Peterson and Sujeet Shenoi Digital forensics deals with the acquisition, preservation, examination, analysis and presentation of electronic evidence. Computer networks, cloud computing, smartphones, embedded devices and the Internet of Things have expanded the role of digital forensics beyond traditional computer crime investigations. Practically every crime now involves some aspect of digital evidence; digital forensics provides the techniques and tools to articulate this evidence in legal proceedings. Digital forensics also has myriad intelligence applications; furthermore, it has a vital role in information assurance - investigations of security breaches yield valuable information that can be used to design more secure and resilient systems. Advances in Digital Forensics XIV describes original research results and innovative applications in the discipline of digital forensics. In addition, it highlights some of the major technical and legal issues related to digital evidence and electronic crime investigations. The areas of coverage include: Themes and Issues; Forensic Techniques; Network Forensics; Cloud Forensics; and Mobile and Embedded Device Forensics. This book is the fourteenth volume in the annual series produced by the International Federation for Information Processing (IFIP) Working Group 11.9 on Digital Forensics, an international community of scientists, engineers and practitioners dedicated to advancing the state of the art of research and practice in digital forensics. The book contains a selection of nineteen edited papers from the Fourteenth Annual IFIP WG 11.9 International Conference on Digital Forensics, held in New Delhi, India in the winter of 2018. Advances in Digital Forensics XIV is an important resource for researchers, faculty members and graduate students, as well as for practitioners and individuals engaged in research and development efforts for the law enforcement and intelligence communities. Gilbert Peterson , Chair, IFIP WG 11.9 on Digital Forensics, is a Professor of Computer Engineering at the Air Force Institute of Technology, Wright-Patterson Air Force Base, Ohio, USA. Sujeet Shenoi is the F.P. Walter Professor of Computer Science and a Professor of Chemical Engineering at the University of Tulsa, Tulsa, Oklahoma, USA.

Anbieter: buecher.de
Stand: 19.09.2019
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Enterprise Architecture for Global Companies in...
85,99 € *
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This book investigates solutions incorporated by architecture boards in global enterprises to resolve issues and mitigate related architecture risks, while also proposing and implementing an adaptive integrated digital architecture framework (AIDAF) and related models and approaches/platforms, which can be applied in companies to promote IT strategies using cloud/mobile IT/digital IT. The book is divided into three main parts, the first of which (Chapters 1-2) addresses the background and motivation for AIDAF aligned with digital IT strategies. The second part (Chapter 3) provides an overview of strategic enterprise architecture (EA) frameworks for digital IT, elaborates on the essential elements of EA frameworks in the digital IT era, and advocates using AIDAF, models for architecture assessment/risk management, knowledge management on digital platforms. In turn, the third part (Chapters 4-7) demonstrates the application and benefits of AIDAF and related models, as shown in three case studies. ´´I found this book to be a very nice contribution to the EA community of practice. I can recommend this book as a textbook for digital IT strategists/practitioners, EA practitioners, students in universities and graduate schools.´´ (From the Foreword by Scott A. Bernard) ´´In this new age of the digital information society, it is necessary to advocate a new EA framework. This book provides state-of-the art knowledge and practices about EA frameworks beneficial for IT practitioners, IT strategists, CIO, IT architects, and even students. It serves as an introductory textbook for all who drive the information society in this era.´´(From the Foreword by Jun Murai)

Anbieter: buecher.de
Stand: 19.09.2019
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Digital Economy: Complexity and Variety vs. Rat...
195,95 € *
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This proceedings book features selected papers from the 9th National Scientific and Practical Conference ´´Digital Economy: Complexity and Variety Vs. Rationality,´´ which took place on April 17-18, 2019, in Vladimir (Russian Federation). It presents the latest research in the field of the digital economy, discussing its role in the creation of advantages for the state, entrepreneurship, and society, as well as the emergence of new economic risks. The chapters address the following topics: the importance of economy´s digital modernization, tools for the formation of the digital economy in Russia, specific features and perspectives of digital modernization of the regional economy, an overview of the social consequences of transition to the digital economy, financial components of the digital economy, legal challenges regarding the digital reality for society and state, and the main challenges and threats to the profession of jurisprudence in the context of the digitization of the economy. Intended for representatives of the academic community and researchers interested in the formation of the digital economy and digital society as well as undergraduates, postgraduates, and masters of economic specialties, the book is also a valuable resource for companies that use or wishing to implement digital technologies into their economic practices; and public and government employees involved with monitoring, control, and regulation of the digital economy.

Anbieter: buecher.de
Stand: 19.09.2019
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Warum Bücher?
10,00 € *
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Welche Rolle spielen Bücher in Zeiten einer um sich greifenden Digitalkultur? Ein Essay mit viel Gesprächsstoff Dem Gros der Zeitgenossen sind Bücher nicht mehr selbstverständlich. Buchkultur ist nur noch ein Teil der Lesekultur eine zwangsläufige Entwicklung, die sich aus dem Aufstieg der Digitalkultur ergibt. Diese lebt zwar von den Inhalten, vor allem aber von der Bedeutung der Buchkultur. Allerdings erweist sie sich als unfähig darin, das zu bewahren wovon sie zehrt. Aber was genau droht nun mit der Buchkultur verloren zu gehen? Ist es etwas, wofür es sich zu streiten lohnt? für Buchhandlungen, Verlage, Bibliotheken, Kulturvermittler in Bildungssystemen, aber auch für die progressive digitale Community.

Anbieter: buecher.de
Stand: 19.09.2019
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